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Holford Mews, Cruikshank Street
London, WC1X 9HW
+44 (0) 203 602 3181
info@kreado.co.uk

















kreado engages in the full building process, specific to the UK, for our clients based on their particular needs. We are experienced and ready to complete every stage of an architectural project outlined by the RIBA. This is inclusive of:



Diagram of RIBA and CIC Work Stages in relation to Kreado Services



Kreado Work Stages:


STAGE 1: Feasibility, Briefing & Survey

The first stage of any project is critical, as it is usually the moment when fundamental principles are established. It is the point at which the purpose of the project is defined and the overall budget and timetable expectations begin to be explored. The goal is to create the Project Brief, from which all design work will follow. In addition to creating the brief a measured survey of the existing building will be required, to assess the actual space available and to begin to explore the possibilities for the design.

Deliverables:
-Project Brief
-Measured drawings of existing property


Concept sketch for restaurant in the Grand Parade, North London

STAGE 2: Outline Design


The outline design will be the first response to the brief, and will present a number of options (usually 2 or 3) for discussion. The design options would usually be hand-drawn or digital sketches, based on the survey drawings and presenting general overall layouts for consideration.

This stage will begin to refine the overall scope of the works, and will allow a more complete assessment of whether budget and timetable expectations are realistic. The intention here is also to field a reaction from the client in order to refine the approach. This design work will be accompanied by initial investigations into statutory requirements, ie whether planning consent is required or if other applications will be necessary.

Deliverables:
-Agreed overall sketch design and program configurations.
-More detailed timetable showing key dates for applications and project-specific milestones.



STAGE 3: Planning Submission


Once an overall design is agreed it can be translated into a planning application. A formal planning consent is a key milestone in most projects. It demonstrates to future purchasers that your development is lawful, and in many cases simply having a planning consent can add value to the property. Since planning restrictions are predominantly aimed at controlling the external appearance of the property, it is at this stage that external materials and colours should be decided.

Deliverables:

-Measured drawings of the proposals suitable for a planning application.
-A planning report to go with the drawings to justify the proposals and give additional information



STAGE 4: Detailed Design


Having secured the required permissions and agreed the external appearance of the project, the next stage is to design the interior in greater detail (though in many cases, it can be arranged for this stage to develop concurrent to the submitted application while it is pending if we are confident about their approval, which may save several weeks or months from complete time). Each space and the means of moving between them will be designed with the required finishes, fixtures, and services (electrics, lighting, plumbing). During this process the building contract can be discussed and advice given. The type of building contract selected will have an impact on the type of construction information produced in the next stage.

Deliverables:
-Further-developed drawings showing each space with sizes, materials and fixtures shown.



STAGE 5: Construction Information


The detailed design can then be translated into drawings suitable for building regulations submission, tendering, and construction. At this stage specific fixtures and finishes can be selected to ensure that the contractor’s price is as accurate as possible. In addition to the drawings, a specification and schedule of works will describe the standards of work expected.

Deliverables:
-Construction drawings
-Specification
-Schedule of Works



STAGE 6: Tendering


The process of selecting a builder is called tendering. The construction information is sent to a number (usually 3 or 4) of pre-selected contractors who will return the schedule of works with prices against each item. In this way the contractor’s prices can be compared against one another. This is the opportunity to negotiate the price, visit previous projects and speak with previous clients to ensure that you appoint the right builder for your project.

Deliverables:
Contractor selected & contact agreed



STAGE 7: Construction


Once the building contract is agreed and all appropriate insurances are in place, the building work can begin. Throughout the works the contractor will require payments, which can be certified by the architect, who will also inspect the work to ensure that it meets the requirements of the contract.

Deliverable:
-Celebrations for a successfully completed project!


[ March, 2012 ] Kreado has reached practical completion on a high-end residential project in Knightsbridge. Stay tuned for more photos.



[ December 5th, 2012 ] Kreado wishes Nao Kibamoto, our beloved intern of 2 years, a safe return to his home country and a prosperous future in all of his endeavours there. Nao, we look forward to visiting you soon!



[ February 28th, 2012 ] Kreado Managing Director, Alper Erdem, participates as a guest speaker at the event Construction Trade Mission Turkey by HK Trade & Invest at the British Consulate in Instanbul alongside Burro Happold and Arup Group Limited.



[ September, 2012 ] We moved to our new office at Holford Mews in preparation for the extension to our old office building, which Kreado will design and manage construction for in 2013!



[ November-December, 2009 ] Kreado partners Alper Erdem and Dogan Karalar are featured in BN Magazine in the article titled A Success Story of an Innovative Partnership.



[ September 17th, 2009 ] Kreado is part of a 3 –Designer exhibit titled “Architecture is Art. It is a matter of proportions.”, at the Emme Otto Art Gallery in via Margutta, Rome.



kreado's design approach is only standard in that it is unique to every project without a stylistic agenda. Without preconceptions, the variables of the site and context, as well as input from the client will influence the particular approach. Working with the client, a tailored solution emerges from the combined effort of the client, architect and builder. A high-quality can be achieved when the right balance of aspiration, budget and time is found.

Design clues tend to be found in a site when the context is considered carefully. The design should speak to the soul and culture of its location while solving the requisite issues posed by the brief. Beauty is born in the elegant solution that links the invisible needs of a site. Those needs are identified with close attention to the architectural elements of light, scale, flexibility, and composition of materials to compose space.


Diagram that examines the context of a site to reveal the opportunities of a specific condition. In this case, to demonstrate how the backlots of this street suggest a line which can divide the end property into two plots.



Diagrams showing site-specific conditions affecting design decisions


Branding

When we are tasked to create a specific impact based on a brand strategy for commercial projects, we look to create space that evokes an emotional response in tune with the goals of the brand. We take a holistic approach that is inclusive of 2D and 3D elements either working with graphic designers or developing those elements in-house.

We’ve been told that we listen critically and reveal insights that others miss. We deliver strategies in language our clients’ stakeholders understand, so they can implement them with confidence. We then translate these ideas into finely tuned space that is readily identified with our client’s brand.

Design and branding concepts for restaurant/bar at Centre St. Giles, central London.



kreado's sustainable-design considerations:

Quality emphasis on security, provide acoustic quality, create thermal comfort (understand that people’s behaviors and thermal expectations differ among building types), give identity, design visual delight and comfort.

Economy lower build costs, lower running costs/operational costs, consider in-built infrastructure for economy (ie. timber for biomass or local food growth)

Community provide a positive impact on the surrounding area, foster community inclusion, design amenities for wider potential, reinforce or introduce healthy cultural identities

Ecology consider biodiversity and habitats (ie. design landscaping to detract certain birds), prioritize contact with nature, design productive landscapes

Movement manage accessibility (public transport), promote walking and cycling, consider legibility of routes and signage, economize servicing and deliveries

Energy demand reduction (especially for cooling, heating and lighting), maximize day lighting, provide solar shading, manage appliance loads, provide proper ventilation, incorporate renewable energies, allow for energy monitoring, design future climate adaptations

Resources consider land use/density, emphasize water management and re-use, promote rain water harvesting, incorporate waste management and recycling, allow for composting, use renewable and non-toxic materials, consider off site manufacturers, economize demolition and re-use of materials

Lifetime emphasize longevity of usability and controls, conduct post-occupancy evaluations, consider planned maintenance, design flexibility

Energy diagrams from Bauhaus Museum competition design